About - Suleman Budhwani

A result driven Real Estate professional with over 25 years of rich experience, which includes around 15 years with Shapoorji Pallonji Group leading its Business Development & Sales and Marketing division
Shapoorji Pallonji achievements -
Business Development –Managing redevelopment projects generating appx 2.5 cr sft sale area and having appx 5000 plus tenants

Job Profile:

• Set process and system of managing multiple projects thru site coordinators.
• Representation / Face of company for all active sites.
• Land Acquisition :
  • Sourcing of New projects & Acquisitions in various categories like Clear Land JV’s, Redevelopment, Mhada, BMC etc.
  • Working out Project Potential & Feasibility, conducting due diligence and drawing a Business Plan
  • Complex acquisition process & Negotiations.
• Tenant management- Presentations, meetings, statutory compliances, negotiations, agreements, society matters, document verification-validation & updation etc
• Projects: Coordinating and managing end to end business requirements like
  • Project Conceptualization & design coordination.
  • Technical specifications, Planning & Development,
  • Working with local & international architects, liaison (BMC/Mhada etc.) consultants, legal and projects team
• Nurture relationships with private landowners, JV’s and acquisition partners, Bankers, Investors and Funds
• Draft & execute agreements with various partners, associates, tenants along with legal assistance as and when required.
• Involved in project designing, liasoining, managing local site nuisance, CSR activities and statutory compliances for the project.
• Monitor and administer coordination with finance, legal, admin, architectural and liaison teams with Business development plan to ensure effective and efficient project progress.
• Network development

Benchmarks:

• Managed niche sites of 12 tenants to large sites having 3000 plus tenants.
• Managed redevelopment projects like, SVP Nagar - Versova – 3000 plus tenants, Samata nagar -  Kandivali – 3000 plus tenants, Nehru Nagar – Worli - 100/450 tenants/slum, Rahat – Sion – 200/500 plus tenants/slum etc
• Strategic Alliances, JV’s & New Business Ventures – Project partnerships, deal structuring, drafting agreements, innovative business ventures like “club”, “retail boutique” etc
• Conducted CSR activities like blood donation, Students counseling, Cancer check-up camps etc.

Sales & Marketing– Sold 1 mio sq. feet valuing up to 2300 cr. Strategy, Branding & Price Strategy , Competition Analysis & Positioning, Marketing Collaterals, Website, Pre-Launch, Launch & Post Launch activities, Sales & leasing, CRM, Training.
Reporting to MD

Job Profile:

• Successfully implemented systems and process for Sales & Marketing.
• A team of 18plus personnel reported to me.
• Preparing sales plan, price matrix, research, sales, managing relationships with customers, Tracking & recovery payments from customers, Handing over possession to customers
• MIS, review reports, appointment of agency for design of marketing, advertising, PR, media, digital. Preparing project positioning strategy. Giving direction for work, taking desired output & monitoring.
• Review, Rationalize, Adapt & innovate marketing mix
• Monitoring, supervising & assisting control & co-ordination of all core departments, sales, finance, Legal, CRM, Liaison, Architecture, projects & administration.
• Lead management, IPC’s, Brokers events, Banks & Mortgage tie-ups, mailers,  Institutional & investor selling, Arranging customer meet programs
• Conducting - briefings&sales training, departmental head meetings & discuss operational issues, troubleshooting with department heads.
• Handover to customers, snagging and facility management.

Benchmarks:

• Managed 1 million square feet sales – valued at approximate 2300 cr with various projects like, The Imperial, Sterling heritage, Sterling Tower, Crescent Heights, Sterling Sea Face, Sterling Diamond etc. Residential Projects in Mumbai.
• Established SPCL re-entry in Real Estate, creating niche and branded projects. Managed entire branding exercise, marketing and sales of “The Imperial” tallest residential towers in India, a high end residential project.
• Innovative design inputs, car parking management and allotment.
• Planned, organized, developed, coordinated, executed, leased and administered high end niche retail boutique “The Courtyard” at colaba.
• Involved in business plan draw out, initial site sensing, corporate representation for various properties of company in Baroda, Pune, Kolkata, Hyderabad etc
• Conception, business plan, strategy, partner tie-up, negotiation and agreement for establishing a premier commercial social club at residential complex.
• Leased and managed commercial spaces at Mumbai.